Social media stars, backed by the power of massive followings, can become competitive and cultural game-changers. Athletes who embrace their unique personas can become media stars, opinion shapers and entertainment moguls. Being a fan once meant merely watching, but an entire industry has grown, overnight, by the billions to let us all get a taste of the action. And media disruptors can find new ways to bring us the sports we’ve always loved — and the ones we’re falling in love with again. Inside and outside the lines, influence is power and power is influence.