ASMR Creator Jordan Sanford and Sports Illustrated Continue Partnership

Jordan Sanford is one of the top short-form auto creators in the world, specializing in ASMR car reviews and vlog style content. Sanford’s unique slant on storytelling brings an experiential and immersive POV to viewers, defying distance across social platforms.

Jordan Sanford is one of the top short-form auto creators in the world, specializing in ASMR car reviews and vlog style content.

Photo courtesy of Jordan Sanford.

From unwrapping the first ever 644 horsepower BMW XM to the 2023 Porsche Panamera 4 Platinum Edition, Sanford has amassed over 82.5 million likes on TikTok alone.

Jordan rose to fame on TikTok with his insane and well-shot videos unwrapping cars, giving detailed tours of those cars, and showing how his 6’8” body looks inside them.

He began his partnership with SI at the Formula 1 USGP in Miami 2023 and has continued the partnership into covering content in the Paddock and around Austin and Vegas.

“Working with Sports Illustrated is a dream come true,” said Sanford. “Ever since I was a kid I’ve seen them as an iconic brand that works with top athletes and content creators. It’s amazing to be part of their team.”

Undoubtedly, Sanford has branched outside of the auto world with great success, creating compelling content surrounding boats, hotels, and family content with his wife and young son.

Some of his additional brand work includes Mercedes, Meta, Athletic Greens, Alpine Racing, Pirelli, and many more.

You can follow Sanford on TikTok, Instagram and YouTube here. As well, make sure to follow Sports Illustrated on TikTok, Instagram and YouTube to be one of the first to see the exclusive content.